Aya Abdelmeguid BA PhD MSc

Aya Abdelmeguid is a Postdoctoral Research Assistant in Design for the Circular Economy at the Department of Engineering Science, University of Oxford. She contributes to research at the ZERO Institute (Zero-carbon Energy Research Oxford), working on the Circular Electrical and Electronic Equipment (EEE) Project, a UKRI-funded initiative aimed at tackling Waste EEE and advancing the UK’s transition to a low-carbon circular economy. This project involves collaboration with over 24 partners representing stakeholders across the EEE value chain.

Aya’s research focuses on identifying full-lifecycle systems barriers and enablers for circularity, developing and evaluating circular product-service systems and business models, and promoting sustainable consumer behaviours by improving access to circular economy solutions through public engagement and citizen science. Aya holds a PhD from Cranfield University, where she used a systems-thinking approach to explore the challenges, consumer behaviour, industry trends, and strategies involved in transitioning to a circular economy.

• Circular Economy
• Sustainability
• Systems Thinking

Circular Electrical and Electronic Equipment (EEE) Project: This UKRI-funded project explores strategies for tackling waste EEE and accelerating the UKʼs transition to a low-carbon circular economy through collaboration with over 24 partners across the EEE value chain

• Abdelmeguid, A., Tsironis, G., Afy-Shararah, M., Tsagarakis, K. P., & Salonitis, K. (2024). Insights into sustainability and circular economy trends in luxury fashion: A LinkedIn topic modelling study. Cleaner and Responsible Consumption, 15, 100228.
• Abdelmeguid, A., Afy-Shararah, M., & Salonitis, K. (2024).Towards circular fashion: Management strategies promoting circular behaviour along the value chain. Sustainable Production and Consumption, 48, 143-156.
• Abdelmeguid, A., Afy-Shararah, M., & Salonitis, K. (2023). Mapping of the Circular Economy Implementation Challenges in the Fashion Industry: A Fuzzy-TISM Analysis. Circular Economy and Sustainability
• Abdelmeguid, A., Afy-Shararah, M., & Salonitis, K. (2022). Investigating the challenges of applying the principles of the circular economy in the fashion industry: A systematic review. In Sustainable Production and Consumption (Vol. 32, pp. 505-518).